Human-First AI for Small Businesses.

We're SwitchTrak. We help you discover, build, and grow with practical AI automation that saves time and boosts your bottom line. No technical jargon, just real results.

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Does AI Feel Overwhelming? You're Not Alone.

Most small business owners feel stuck between the hype and the high cost. You know you need to adapt, but the path forward isn't clear.

Where do I even start?

The technology is complex and changes daily. It's hard to know what's a buzzword and what's a genuine tool you can use.

Am I falling behind?

You see competitors talking about AI, leaving you with that nagging feeling that you're missing a critical opportunity to stay ahead.

Will this break my budget?

Most AI solutions seem built for giant corporations with massive tech teams, not for a small business where every dollar counts.

Your Simple Path to AI Success

We don't sell one-size-fits-all products. We provide a structured partnership to deliver exactly what you need.

Discover

We start with a simple audit of your current processes to find the top 1-3 high-impact automation opportunities that will save you the most time and money.

Build

Our team creates and deploys custom-fit AI tools and automations for your specific needs—from smart inboxes to automated customer support.

Grow

AI is not 'set it and forget it'. We provide ongoing support, training, and iteration to ensure your team and your tools grow together.

Our 4-Step Human-First Process

We make it simple. Four steps to get you from 'curious' to 'capable'.

01

Book Your Call

We start with a 30-minute, no-pressure chat to understand your business and your goals.

02

Get Your AI Roadmap

We deliver a simple, 1-page "AI Roadmap" identifying 3 quick wins and clear pricing.

03

Launch Your Solution

Once you approve, we get to work. We build, test, and then personally train you and your team.

04

Measure & Evolve

We check in to measure success and make sure you're seeing real ROI. We stay on as your long-term partner.

Meet Your Human-First AI Partners

Shahab Heidari

After more than 13 years helping large companies save time, eliminate manual work, and uncover new opportunities through automation and data-driven insights, I realized small businesses deserve the same advantages without the complexity or high costs of big tech.

My focus is on helping owners use AI and automation to run their business more efficiently, make better decisions, and free up time to do what they love.

Farzin Kia

With over 25 years in IT and a lifelong passion for learning, I’ve seen how small businesses are often overlooked or overwhelmed by tech they don’t need. Coming from a family of entrepreneurs, I’m committed to delivering ethical, practical AI solutions that actually work, no hype, just impact.

My focus is on strategic AI integration that empowers your business to thrive.

Our mission is to be different. We're here to translate the complexity into simple, powerful results. We believe in "human-first AI," which means the technology should always serve you and your team, not the other way around.

Ready to Demystify AI for Your Business?

Schedule your free, no-obligation AI Strategy Call today. In 30 minutes, we'll give you at least one actionable idea you can use—whether you work with us or not.

Book Your Free Call